The challenge
Germans' interest in investing in shares has not waned despite the coronavirus crisis. Current figures show that the number of shareholders in Germany has climbed to new records and with it the number of private investor portfolios. Young adults under the age of 30 in particular are investing in the capital markets for the first time. In particular, the intuitive and quick-to-set-up offerings of neobrokers are attractive to those who do not need advice and choose their investments themselves. And yet the majority of the 28 million securities accounts in Germany are held at branch banks.
The solution
How can savings banks continue to benefit from the trend towards equity investments and offer their customers informative and target group-specific solutions? In addition to pure pricing, the user experience and quick access for end customers are important. By connecting to the brokerize API, savings banks gain access to a variety of attractive use cases, such as financial portals or financial apps.
Sparkassen expand their multi-channel strategy with target group-specific websites and apps and offer their customers the services of the savings bank custody account at the point of interest
Attractive use cases such as trading apps (e.g. the stock3 app) or financial portals (e.g. onvista)
Value-added functions in relation to open banking interfaces: Securities processes (buy/sell), order book and securities account synchronization in real time
Partner applications from Sparkassen and network partners can also integrate the standardized brokerize API and offer securities trading with Sparkassen custody accounts and many other online brokers
High security standards and data protection-compliant processing of customer data, as third-party providers (e.g. apps that offer a savings bank custody account login) never come into contact with transaction or user data
Third-party partner activations can be administered individually
Support of all securities services (order types, trading venues, cost statements, TAN procedure) as in the Internet branch
In one sentence